AXA Philippines helps make insurance accessible, affordable, and relevant for all

For many Filipinos, one financial setback can drive easily drive them to poverty. This highlights the need for means to protect their finances and livelihood through accessible and affordable ways. AXA Philippines understands the difficulty of living in uncertainty, which is why the insurer has made it part of its mission to make financial security more inclusive through its insurance products.

Protecting the most vulnerable

The local emerging market for insurance is composed of 50-70% of the working population. These are the people that are most at risk to feel the brunt of financial challenges and would benefit from financial protection the most. Majority come from the low-income to middle-income segment like retail workers and tricycle drivers, sari-sari store owners, teachers, business process outsourcing (BPO) employees, and Overseas Filipino Workers (OFWs).

Bernardo Serrano Lopez, AXA Philippines President and Chief Executive Officer, shares, “AXA’s vision is to protect what matters to Filipinos. We aspire to expand this protection to more Filipinos who remain unprotected from the slew of risks they face everyday as they make a living. For this reason, we have inclusive insurance products that cater to nuanced needs and budgets. We’ve also forged partnerships to make these easily accessible to those who need protection the most.”

Preparing for life’s most common uncertainties

AXA Philippines has always promoted inclusive protection through its products, while teaming up with partners with similar goals to protect the vulnerable. It offers a Micro-Protection line of accessible and affordable products, as well as a comprehensive group insurance bundle that includes life insurance, coverage for personal accidents (PA), and daily hospitalization income.

AXA also provides a micro-property insurance product for micro-business owners who want to protect their property and business assets. This product provides a lump sum cash assistance benefit for Micro, Small, and medium Enterprises (MSMEs) when their business property gets damaged by natural calamities. It also comes with personal accident insurance, a robbery cover, and allows access to the Emma by AXA PH platform and its suite of convenient services.

Working with like-minded partners

Still focusing on financial inclusiveness, AXA Philippines also partners with groups with similar objectives, such as Bixie, an online financial literacy platform that supports women entrepreneurs, and Packworks, which seeks to assist micro-entrepreneurs in improving their processes though their app.

AXA also made insurance more accessible through partnering with GCash for its SMS Insure product, which be easily purchased in-app, and with Cebuana Lhuillier for MicroBiz Protek Jr., a property microinsurance product for MSMEs. It also teamed up with Growsari, a tech-enabled ordering platform for micro-entrepreneurs, to provide life insurance to sari-sari store owners through their Loyalty Program.

For the foreseeable future, AXA Philippines will continue its commitment to make financial protection and security inclusive for all and bring insurance closer to even more people. For more information about AXA Philippines, visit

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