AXA Philippines bags two Gold seals in Reader’s Digest Most Trusted Brands of 2023

Leading insurance provider AXA Philippines has been named one of the country’s most Trusted Brands by global magazine Reader’s Digest, signifying consumers’ continued trust in the AXA brand.


Reader's Digest Trusted Brands has been hailed as the preeminent measure of brand trustworthiness both locally and internationally for the past 25 years, rewarding companies that have gained the most customer trust via their products and services. The Trusted Brands survey for 2023 reveals customers’ true, unbiased opinions on each brand and awards those they truly trust.


AXA Philippines received Gold in the category of Most Trusted Health Insurance for 2023. For two decades, the company has provided dedicated quality health insurance services for many Filipinos, becoming one of the most prominent insurance brands in the Philippines. With products like Global Health Access, Health Care Access, and services like the award-winning Emma by AXA PH mobile app, AXA Philippines has made a significant impact in improving the healthcare needs of every Filipino. Health Care Access was also awarded Health Insurance Initiative of the Year at the Insurance Asia Awards in 2022.


AXA Philippines bagged Gold as well in the category of Travel Insurance, with the help of its comprehensive insurance offer, Smart Traveller. This product provides 24/7 emergency travel assistance alongside top-tier medical coverage and compensation for travel-related inconveniences. Smart Traveller’s Classic and Elite variants are also Schengen-accredited, which is helpful for visa requirements.


“At AXA, our customers are at the core of everything we do, and we aspire to be their partner for their financial goals and protection needs. We highly value the trust they have in us, and these awards inspire us to continue building products and services that protect what matters most to Filipinos,” said Bernardo Serrano Lopez, AXA Philippines President and Chief Executive Officer.


AXA remains committed to go above and beyond and continues to bring insurance to new heights of innovation, while maintaining the gold standard of trust with consumers. AXA Philippines is a joint venture between the AXA Group, headquartered in France, GT Capital Holdings, Inc., a leading listed conglomerate in the Philippines, and Metropolitan Bank and Trust Company (Metrobank), one of the country’s largest financial institutions.  For more information, visit

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